Reviver Clothing Swipes and Paper Box Pilots Make Deals in Episode 4
Shark Tank Season 6 episode 4 begins with Kimberly and Koray Ava, a mother and son asking for a $285,000 investment in exchange for 25% equity in their faux wedding cake rental company. The Avas came up with Fun Cakes Cake Rental after realizing that the extravagant costs of wedding cakes could be greatly decreased by offering a less-expensive rental option. The Avas offer 150 beautifully decorated cake options that can be shipped worldwide and rented for a fraction of the cost of a real cake (about $150 for the rental versus $1,200 for the real cake). After seven years in business, the Avas are projecting $150,000 in sales this year, a number that disappoints the Sharks. The Sharks know the wedding industry is ripe for profit, but Fan Cakes, as Mr. Wonderful put it, “isn’t even a pimple on a teenager” in the industry. With various concerns about company’s track record and profitability all sharks are out.
Next is another family - father and son Noah and Brian Cahoon representing their company, Paper Box Pilots. The Cahoons asked the Sharks for a $35,000 investment in exchange for 25% equity in their company. Paper Box Pilots are fun sticker kits that kids can use to transform ordinary boxes into airplanes, racecars, and more. In eight months, the guys have made $7,500 from selling their $7.99 sticker kits, which they say is a fraction of the cost of their competitors. Kevin is first to make an offer of $35,000 for 50%, and he wants to offer an option to buy the box with the stickers, which the Cahoons don’t currently offer. Robert is next to make an offer of $35,000 for 50%. Next, Barbara offers $35,000 for 35%, with the contingency that they make the packaging more girl-friendly and that they offer a box as an option. Robert ups the ante once more by bumping his offer to $50,000 for 50%. Dad leaves the decision up to CEO Noah, whose mind is made up: he wants a deal with Kevin. While the Sharks are all shocked that Noah took the worst deal financially, Noah is comfortable with his decision and deal is made.
Third presenter is Steve Christian and he comes in asking for a $100,000 investment in exchange for 25% equity in his company, Table Jack. Table Jack is a stabilizer that works like a car jack, allowing users to easily stabilize wobbly table legs. A restaurateur himself, Steve spent about six years tweaking the idea, and after two years in business, he’s now nearing $200,000 in sales. Kevin suggests that Steve should sell the technology to table manufacturers and get a royalty, but Steve isn’t convinced that’s the way to go. Without a stable future in sight for Table Jack, all of the Sharks are out.
Last that night are brothers Ben and Eric Kusen, looking for a $150,000 investment in exchange for a 5% stake in their company, Reviver Clothing Swipes. The swipes are dry fabric wipes that provide a quick on-the-go way to refresh clothes. The guys are lucky to have received a $2 million investment from their father, their third equity partner, who made his own fortune by starting the company GameStop. They’ve done $510,000 in sales in 10 months, half of that sales coming from their largest distributor, Petco, and are projecting $4 million in the next 12 months. The Sharks seem to have mixed feelings about the brothers coming from such a well-off background, and they’re wondering why the guys even need a Shark with their dad already in their corner. Mark doesn’t mince words though, when he tells the guys how he really feels. He thinks they’re wrong for calling the company a technology, when really it’s a formulation, and he thinks their purposefully manipulating the language to get their father on board. Barbara takes this one step further when she says she doesn’t invest in “rich kid businesses,” though Robert doesn’t agree. Lori makes the first offer of $150,000 for 15%, followed quickly by Robert with an offer of $150,000 for 10%. Lori says the guys need TV and QVC, and brothers accept the deal.